Disney Parks name tags have become an icon much like many other seemingly random Disney items like the famous Disney trash cans (an interesting story for another day)! What started as method to identify employees in 1955 of the newly opened Disneyland, name tags quickly took on a life of their own within the company. This is the fascinating story of a little badge and the names on it.
The first name tags at Disneyland were metal with Disneyland in blue written across them and a number. The number represented the employee. All Cast Members were issued a badge. During the first few years most were seen with only a number on them. Some employee such as executives received a badge with their full name in place of the number.
It wasn’t until 1962 that the Cast Members first name was standard on all name tags. And it was only the first name. Why you ask not the last too? That is because of Walt. Walt believed his company was a first name company where it didn’t matter if you were at the top of the ladder or in an entry level job. To the guests of his Magic Kingdom you were known by a first name and there to help. A side note on Walt, he did not like being called Mr. Disney. Those who would meet him and call him Mr. Disney were often replied to with “call me Walt, Mr. Disney was my father.”
So in 1962, the gold metal name tag went away and what appeared was a plastic thin oval version. Through the years the oval changed some and eventually around 1985 took the shape of what we have come to recognize today – an oval with an icon bump out on top. This current look is an homage to the original Disneyland version. There have been a variety of other shapes also used for many different departments, people and celebrations but the most common is what is used today.
There literally have been hundreds of styles of name tags over the years. Today, they have been simplified and are uniform by department, park (Disneyland, Disney World, oversees parks), business line and employee recognition. They typically all contain the hometown the Cast Member printed below the name. They also contain service pins signifying the years the Cast Member has been with the company. Some showcase different languages the Cast Member knows.
In recent years you may have noticed blue name tags which represent Cast Members who have received the Disney Legacy Award, the highest honor for a Cast Member. One thing that is common among nearly every employee of Disney is that they are worn over their left chest. I say nearly all Cast Members wear them over the left chest because there is one department that is given the freedom to wear them on their lanyards and that is Walt Disney Imagineering. When I worked for Disney I could always spot an Imagineer because not only did they have a special Mickey icon on their name tag they typically were wearing them on their company ID lanyard.
A side note on working for Disney and forgetting your name tag. You don’t forget it. If you do you get one issued to you for the day and in my case I got to be Eric. That day was the one and only time I wasn’t Ryan!
Walt was insistent his employees at Disneyland were easily identifiable and proudly wore a badge in 1955 and later one with their name on it. He made sure they were worn on their left side and they always had it on while in guest areas. The only person to not be required to wear a name tag was Walt himself. I guess that is the perk of being Mr. Disney.